Industry-specific AI solutions to drive member value
Transforming Associations with AI-Driven Intelligence
“Collecting data alone is not enough to understand member behaviour and make decisions on key strategic initiatives.”
An open letter from our CEO 💌
Collecting Data ≠ Increased Engagement.
90% of associations are stuck in a cycle of collecting data without knowing what to do with it.
Collecting data is a good start, but it’s what you do with it that drives growth.
How would you like to know exactly what to do to keep your members engaged and ensure you stay relevant for years to come?
Nearly all associations want to find new ways to keep their members engaged and are worried about losing relevancy but they don’t know where to start.
In our experience, the answer lies in their data.
These are the challenges associations are facing:
1. Not knowing what data they should be collecting on their members and sponsors.
Many struggle to differentiate between surface-level metrics and those that offer deep, actionable insights into member and sponsor behaviour and preferences.
2. Unsure how to analyse the data effectively.
Analysing member and sponsor data manually across multiple systems makes identifying patterns, correlations and forecasts challenging.
3. Not sure how to use the data they have to create prioritised action plans.
Association leaders who face resource constraints rely on their ‘gut’ to drive member value. Without data-driven action plans, they miss valuable opportunities to build thriving communities.
Data + AI = Member Engagement
This is our AI-powered approach to member engagement:
1. Data Assess
A thorough and semi-automated assessment of the quality of your existing data with advice on what other data you should be collecting based on your specific goals.
2. Data Analysis
Our platform is powered by generative AI, which allows us to analyse data points of all types, including member surveys. We don’t just help you visualise the data; we translate it.
3. AI Insights
We’ll find what each member segment values the most and least from your offering, spot key trends in member behaviour and identify any opportunities and threats to your association.
4. AI Initiatives
We’ll then generate detailed action plans from our insights and prioritise them for you so you can focus on the initiatives that carry the greatest impact to help you achieve your specific goals.
AI-Powered Insights
The Senis AI platform is like having a consultant in your corner who can explain the current state of your association, what your members want, and how to give it to them.
Which campaigns yield the highest open and click-through rates?
Which 3 demographics are the most and least engaged?
What are the seasonal patterns for engagement?
What are the 3 most significant weaknesses in the association?
How are new joiners engaging with our offering within the first 12 months?
Which sponsor categories are growing/shrinking?
Which member group has the lowest retention rate?
What is the most common negative feedback of the latest event?
What is the probability of renewal for a member with an engagement score of 50?
What impact does member location have on event attendance?
What are the characteristics of members with the highest engagement scores?
How many companies are exhibiting but are not advertising?
AI-Powered Initiatives
What referral program can we offer our members to grow our member base?
How can we tailor our upcoming events to better serve our least engaged members?
What onboarding strategy can we develop for our new members?
How best should I allocate our marketing budget?
What mentorship program can we offer younger members?
How can we improve the effectiveness of our communication strategy?
Book Your Free Strategy Session
This is a conversation, not a sales pitch.
Our goal with this session is for you to understand the next steps you need to take to begin using data to its full potential, whether you're a good fit to work with us or not.
We will discuss your association, challenges, and goals and then map out an action plan together.
Please provide as much detail as possible so we can make the most of our time together.