Senis AI announce exciting new partnership with CRM provider oomi to deliver practical insight solutions for the membership sector
We’re excited to announce that Senis AI have agreed a partnership deal with oomi (www.oomi.co.uk/), a CRM solution provider specialising in the membership and association sector. The partnership will combine the power of the oomi membership CRM and Senis’ AI-driven reporting and analysis tools to give customers deeper insight and inform the planning and execution of membership, events and sponsor activities.
”Georgie Howard, Chief Operating Officer at oomi: said: “We are delighted to be working with Senis AI, and can see fantastic potential for their solution to add value to our customers. We are especially pleased to introduce to membership organisations a practical, working AI-driven solution, that helps them make better use of their data and drive member value. We believe this is a huge step forward for AI in the sector, compared with the mainly content generative AI applications that we have heard so much about recently.”
Senis AI provides an AI-powered approach to member engagement that will deliver even more powerful data management and meaningful insight for oomi customers. This will include a thorough and semi-automated assessment of the quality of existing data with advice on what other data should be collected based on specific goals. It will analyse data points of all types, including member surveys, not only visualising the data but also translating it into actionable intelligence.
It finds what each member segment values the most and least from the membership offering, spots key trends in member behaviour and identifies any opportunities and threats. It then generates detailed action plans from those insights and prioritises them, enabling focus on the initiatives that deliver the greatest impact.
The user interface gives the users access to a vast library of dashboards and an AI assistant that can be prompted in plain language to delve deeper into the output, make data-informed decisions and suggest future actions and improvements.
Marco Calabrese, Senis AI CEO, said: “We’re privileged to have oomi as a key partner and welcome the sector experience they bring to the table. The Senis AI platform is like having a strategic advisor in your corner who can explain, in plain English, the current state of your association, what your members want, and how to give it to them. I believe this partnership will transform how membership organisations understand and respond to changing member needs in real-time.”
For further information, please contact:
Marco Calabrese, CEO, Senis AI
Subhan Ahmad, Account Manager, oomi
Philip Walters, Customer Success Manager, oomi
“We are delighted to be working with Senis AI, and can see fantastic potential for their solution to add value to our customers…”
— Georgie Howard, Chief Operating Officer at oomi
February 3rd 2025
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