Industry-specific AI solutions to drive member value
Transforming Associations with AI-Driven Intelligence
“Collecting data alone is not enough to understand member behaviour and make decisions on key strategic initiatives.”
“90% of associations are stuck in a cycle of collecting data but not knowing what to do with it.”
Collecting data is a good start. What next?
Collecting data is good but it’s what you do with that data that drives growth.
Many Associations face a common challenge: keeping their members and sponsors engaged.
We spoke to countless associations to find out why, and this is what we found:
What data?
Many associations weren’t sure what kind of information they should be collecting about their members and sponsors.
Many struggle to differentiate between surface-level metrics and those that offer deep, actionable insights into member and sponsor behaviour and preferences.
What about it?
Understanding how to analyse the data effectively was the second roadblock for many associations.
Those analysing their member and sponsor data manually across multiple systems found themselves unable to identify patterns, correlations and forecasts easily.
What now?
Those with a firm grasp of their data analysis process often didn't have the resources to create detailed, prioritised strategies that were aligned with their goals and instead relied on their ‘gut’ to drive member value.
Without data-driven action plans, they missed valuable opportunities to be perceived as innovative leaders within their communities.
The Senis AI platform doesn’t just tell you about your members’ needs — it anticipates them.
We understand what it takes to analyse members' behaviour effectively and keep them engaged.
Our platform makes talking to member and sponsor data as easy as talking to a colleague.
It’s like having a consultant always on hand to tell you everything you need to know about what value members and sponsors place on your offering.
1. Data Assess
Step-by-step thorough collection of the most valuable data points, to understand your association's industry and audience.
2. Data Analysis
Our platform is powered by generative AI to analyse data points of all types including natural language. We don’t just track the data, we translate it.
3. AI Insights
We’ll calculate the engagement scores of each member, find correlations between the score and the markers, and spot trends based on their member’s segments.
4. AI Initiatives
We’ll then generate action plans specific to your resources and industry to drive member engagement across the board and at an individual member level.
AI-Powered Insights
Which campaigns yield the highest open and click-through rates?
Which 3 demographics are the most and least engaged?
What are the seasonal patterns for engagement?
What are the 3 most significant weaknesses in the association?
How are new joiners engaging with our offering within the first 12 months?
Which sponsor categories are growing/shrinking?
Which member group has the lowest retention rate?
What is the most common negative feedback of the latest event?
What is the probability of renewal for a member with an engagement score of 50?
What impact does member location have on event attendance?
What are the characteristics of members with the highest engagement scores?
How many companies are exhibiting but are not advertising?
AI-Powered Initiatives
What referral program can we offer our members to grow our member base?
How can we tailor our upcoming events to better serve our least engaged members?
What onboarding strategy can we develop for our new members?
How best should I allocate our marketing budget?
What mentorship program can we offer younger members?
How can we improve the effectiveness of our communication strategy?
Book Your Free Strategy Session
This is a conversation, not a sales pitch.
Our goal with this session is for you to understand the next steps you need to take to begin using data to its full potential, whether you're a good fit to work with us or not.
We will discuss your association, challenges, and goals and then map out an action plan together.
Please provide as much detail as possible so we can make the most of our time together.